When it comes to running Pinevale, Ian is not happy standing still. Like many business owners he needs momentum! He is constantly looking for ways to improve processes and customer service. In terms of his own education, he says he needs to learn faster than his team and insists in keeping himself at the forefront of technology within the industry. He even has his competitors phone him for advice! Ian also feels strongly about Pinevale’s employees learning and making the best use of their individual talents and skills.